Business Profile

News

Myprotein Announces European HYROX Partnership

The leading fitness brand will power HYROX with nutrition solutions for European competition.

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News

Why This is Edgard John-Augustin's Most Important year in BodyBuilding

The “Bionic Body” is looking to expand his muscles and his own classic competition.

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News

Social Media Weighs In As Tom Brady Partners with Nobull

This week TB12 and Brady Brand became NoBull's second-largest shareholder.

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News

Inside Ryan Terry’s Incredible New Gym

The Olympia Champion’s partnership with Primal is a winning combination.

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Interviews

An Entrepreneur explains why Home Office Ergonomics Matters

Lillipad founder Colin Dowdle created a standup desk that can save space—and your back.

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Pro Tips

What's Hot (or Cold) in the Home Gyms of the Rich and Famous?

Luxury real estate guru Aaron Kirman shares why wellness is an ever-growing space.

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News

The Best Protein Bar You’ve Ever Tried Is Being Unveiled at the 2023 Olympia

But it’s not a bar! Frank Sepe’s new Protein Treat will remind you of your favorite chewy marshmallow dessert.

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Gear

Reebok Brings City to Mountain With Its Spyder Wear Collab

This limited-edition gear includes the new Nano X3 “Adventure Winter” and more.

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Fitness Essentials

Lifeforce: Bridging Data-Driven Healthcare to Your Doorstep

CEO Dougal Bain-Kim explains how his brand aims to redefine healthcare through at-home blood biomarker testing.

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Gear

Jimmy Garoppolo has his Gym Bag Packed for Sin City

See what the new Las Vegas Raiders QB is bringing to Allegiant Stadium this season.

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